Phoenix WordCamp 2016
Intro to SEO for WordPress

Phoenix WordCamp 2016
WordPress User Conference

October 1-2, 2016
Phoenix Convention Center
Phoenix, AZ

https://2016.phoenix.wordcamp.org/

Watch the Video

Missed the talk? Watch the full presentation here:

https://wordpress.tv/2016/10/31/trevor-freeman-intro-to-seo-for-wordpress/

Helpful Links

Tools and Resources

Google Analytics
https://www.google.com/analytics/

Google Search Console
https://www.google.com/webmasters/tools/

Google Mobile Friendly Test
https://www.google.com/webmasters/tools/mobile-friendly/

Google's SEO Starter Guide
https://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf (PDF)

Google Webmaster Guidelines
https://support.google.com/webmasters/answer/35769/

WordPress Plugins

All In One SEO Pack
https://wordpress.org/plugins/all-in-one-seo-pack/

Yoast SEO
https://wordpress.org/plugins/wordpress-seo/

Smush.it
https://wordpress.org/plugins/wp-smushit/

Page Speed Testing

Google Page Speed Insights
https://developers.google.com/speed/pagespeed/insights/

WebPageTest
https://www.webpagetest.org/

Pingdom Website Speed Test
https://tools.pingdom.com/

Articles and Sources

Google Webmaster Central Blog: Finding more mobile-friendly search results
https://webmasters.googleblog.com/2015/02/finding-more-mobile-friendly-search.html

Now we know: Here are Google's top 3 search ranking factors
https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882

MOZ: Google Algorithm Change History
https://moz.com/google-algorithm-change